Sustainable Travel Revolution: Emmalee Abbott Joe's Froth Innovation
The Christchurch Foundation's Womens Entrepreneur Fund, established by Joy Shivas to combat gender inequalities in the startup world, has awarded $10,000 to student entrepreneur Emmalee Abbott Joe. This funding acknowledges that barriers for female founders often start early, and supporting young innovators like Emmalee is crucial for building a more diverse entrepreneurial ecosystem.

While juggling university studies, Emmalee has developed FROTH, a revolutionary line of dissolvable shampoo, conditioner, and body wash tablets. Using natural ingredients like rice starch and coconut-derived surfactants, FROTH offers travellers a plastic-free alternative that doesn't compromise on quality.

The grant will enable Emmalee to focus on refining formulations and building strategic partnerships within the hospitality industry, while managing her studies - exemplifying why Joy Shivas created a fund that could cover both business costs and living expenses, ensuring female entrepreneurs can fully commit to their ventures.
Congratulations, Emmalee!